The Mildew Award is presented to by me, whenever I feel like it, to anything that strikes me as a prime example of ignorance, blatant stupidity, or poor design.  I'm always open to suggestions for new awardees.  I'll even award myself when I deserve it.

April 2007 - Second Award Recipient for poor design

Swiffer

Yes.  Swiffer.  There is something about the design that hurts my wrist whenever I use it, but I'm putting that down to a personal problem.  Anyway, pictures speak and here is a picture which should say it all.

What does this picture say to you?

It says to me that the Swiffer ain't picking up much--it's just sort of pushing it around.  Sort of like a broom.  In fact, exactly like a broom.  Only it's an expensive broom because you have to buy boxes of stupid cloths each week to use the darn thing. 

Which explains why the manufacturer wants you to buy Swiffers instead of brooms, because brooms don't require refills.  You buy a broom once and that's it.  Swiffers--well, you have to keep buying those cloths.  Every week.  And they don't do any better than a broom.  In fact, you still need a broom.

Don't believe me?  Look at the above picture.  Now, look at this picture, below.

Now, in which picture is the floor cleaner?  Hint: it's not the first picture with the Swiffer alone.  It's the second picture where I swept up all the mess the Swiffer wouldn't touch--with an old fashioned brush (which didn't require any extra expenditures to do this work).

Oh, and in case you think Swiffer dusters are any better than any other duster--think again.  It does pretty much the same as any other duster, except you have to SPEND MORE MONEY to use it because you have to buy these silly refills. 

Wake up.  The name of the game is:  How can we get this sucker to buy something that will make him/her spend give us more money every week?

And it still hurts my wrist to use it.


August 2006 - First Award Recipient

Snakes on a Plane

This is the movie, of course, and my first award recipient for having the most egregiously idiotic premise I've ever been privileged to hear.  Why, you ask?  It's simple biology.

 

Snakes are cold blooded.

Humans are warm blooded.

It's damn cold at 33,000 feet.

 

Turn off the heat.  Problem solved.

If you still don't understand:  snakes are cold blooded and depend upon the ambient temperature to warm them up to make them active.  When the temperature falls, they become inactive.  Because it is cold at 33,000 feet, all you would have to do is turn off the heat and then at your leisure, pick up the limp, comatose snakes.  End of story. 

 

Suppose you couldn't turn off the heat (it's actually shunted in from the engines, but you could still just turn it down/off--but I'm just trying to think of excuses the writers could give for this monumentally stupid premise) then just remember this:  because snakes are cold blooded, physiologically, they have a hard time with continual activity.  Lactic acid builds up in their muscles so if you keep them active for more than a few minutes, they just become limp dishrags until they can dump the lactic acid.  They are basically built for "one strike, glide away, and hide" and not sustained activity.  That's why the mongoose can "tease them to death" because it keeps them dancing until they go limp at which point the mongoose can just kill them at its leisure.

 

So all you have to do is chill out and enjoy the flight.

 

Dumb premise.  But Samuel L. Jackson is still a great actor, even if this is the stupidest movie in his distinguished career.  Oh, and if you can forget everything you ever knew about snakes, the movie itself might actually be good--you just have to pack your brain away in cold storage for the duration.

 

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